Styleguide
This Is
HUMAN MED®
Our Unique Selling Proposition
We set standards. We have experience. We promote exchange. Our water-jet assisted technology products are pioneering in reconstructive and aesthetic surgery. We build upon long-time experience in medical technology and benefit from outstanding national and international research collaborations. We promote and support exchange with institutes, universities and doctors carrying out scientific research. The gentle water-jet assisted liposuction (WAL) and the lipofilling procedure show our dedication in natural body shaping.
Naturalness, development, aspiration – this makes us the world-leading manufacturer of water-jet assisted medical equipment.
How We Present
Ourselves
Our Appearance
Clarity and naturalness – we bring them into harmony with each other. We have therefore minimised the HUMAN MED® umbrella brand and put the signet with the dots on one side. It stands on firm ground and symbolises a strong foundation. Each product has its own colour code – this way we create an overview and foresight. Because we will be able to transfer this system to future products without any problems.
In our approach to the patient, we virtually produce a portrait of them and put them in the focus of our developments. Product and person meet at eye level.
What We Stand For
The brand HUMAN MED® shines in two main colours – blue and grey in different shades. The cobalt blue represents the water jet, gives our signet depth and stands for reason, straightforwardness, and a cool head behind all our developments. Our grey does not stand for monotony, but is instead a symbol for water jet drips and for purity. We show our true colours – in everything we are.
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Collector®
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How Our
Appearance In
Writing Looks Like
Our Logo
In the running text the logo HUMAN MED® is written in capital letters – for stronger recognition factor and as a symbol of honest, down-to-earth product manufacturing and craftsmanship “made in Germany.”
What We Draw Upon
Design Elements
We want that our brand has a lasting impact. An unique impact. We do not need a lot of different things for this, but instead something simple and straightforward. We want clarity, no ambiguity. This creates the recognition factor that puts us at the forefront.
We use narrow bars at the side of the page to identify individual areas or products.
And the focus on themes is also well-rounded: We use the circular shape of the signet dots and thus concentrate on one detail in the picture. A narrow line leads from there to the text – the ideal bridge from picture to information.
What We Express
Clearly expressing what we mean through a clear font
We are international. This is exactly why we use a font known to everyone and works everywhere. Everybody working with our brand has to be able to do so without barriers. Arial speaks a clear language, without frills, without catches. This is how we are: Warm, but forthright. Progressive, but consistent. Enthusiastic, but realistic.
The imagery
for patients
Trust matters. The human being is the focus. That's why we show our patients from close up, in everyday life, in natural surroundings. Nothing should distract from this focus. Therefore, the choice of colors and image structure was easy for us: discreet, without distractions, "brought to the point".
The imagery
for doctors
Precision, hygiene, competence – all this represents doctor's world - every doctor should be able, therefore, to immediately identify with these terms. Thus, the background of the photos is: clean and color-neutral - the product or the person at the center of the image composition.
Our product logos
HUMAN MED® means innovation, responsibility, and quality. What we want: To bring naturalness and technological progress in harmony with each other. The unique use of the water jet for our medical procedures does exactly that. Doctors and patients can rely on our sophisticated, science-based developments. The new brand identity underlines what we stand for with our name.”
Bernd Lindner
The products of HUMAN MED® are convincing. The company history as well. The new visual force for the web, brochures and fairs emphasises the adaptability and innovativeness of HUMAN MED®. Where the research and products have spoken for themselves, I as a distribution partner benefit increasingly from clear design elements and expressive images that give my brand identity even more style and visual expressiveness. This will continue to be a guarantee of success for me.”
Distribution Partner
Our distributor logos
